The Ginemed Medical Center approached us with a request for a website redesign. The main problems with the old version were its outdated design, complex navigation, and insufficient information. The client wanted a more modern, user-friendly, and functional website to highlight the clinic's professionalism and attract new patients.
Solution:
Analysis and strategy
We studied the clinic’s target audience, competitor websites, and gathered data on what is important for patients — ease of appointment booking, accessibility of information about doctors and services, as well as a clear structure of sections.
Updated design:
We created a modern, minimalist design with a focus on the medical theme. Calm colors, intuitive buttons, and blocks were used so that users can quickly find the necessary information.
Convenient navigation:
We developed a clear site structure: added sections by specialties (gynecology, pediatrics, cardiology, etc.), pages with doctor profiles, schedules, and the option for online appointment booking.
Functionality:
Implemented online appointment booking with the choice of doctor and time
Added a section with frequently asked questions and useful articles
Integrated a feedback form and contact chat for prompt consultation
Results:
by 40% The time users spend searching for the necessary information has been reduced by 35% The number of online appointments increased in the first 2 months after the launch
Patients noted the convenience and informativeness of the new website, which increased loyalty to the clinic.
OpenMena
The client is an IT-company specializing in software development.
Solution: Update the website, create creatives for an advertising campaign, and generate leads for promotion on LinkedIn.
Results:
Website development:
We completely redesigned the client’s website, making it modern, user-friendly, and targeted to the audience. We added a clear structure, persuasive copy, and emphasized the company’s advantages.
Creatives and advertising:
We created a series of vivid and memorable creatives for the ad campaign that highlighted the company’s strengths. Targeted ads were set up on social media to attract a relevant audience.
Promotion:
We launched LinkedIn promotion services: optimized the company profile, developed a content plan, and started actively searching for potential clients through personalized messages and posts.
Результаты:
by 70% The website traffic increased by 70% in the first 3 months
более 150% More than 150% leads attracted
Increase in brand awareness among the target audience
Website development for a veterinary conference
Task: Create a user-friendly and modern website to inform participants, enable online registration, and showcase the professionalism of the event.
Solution:
Designed a stylish website with a veterinary theme.
Added sections: "About the Conference", "Program", "Speakers", "Registration".
Implemented an online registration form, event calendar, and mobile-friendly adaptation.
Integrated a countdown timer to the conference start.
Results:
by 50% the number of monthly registrations increased
Easy access to information and positive participant feedback.
The website became a key tool for promoting and organizing the event.
Fotooboikin.ru
Fotooboikin.ru is a platform specializing in photo wallpaper services. Since its inception over 3 years ago, comprehensive work has been done to optimize the site, including a redesign and strategic SEO measures
Goals of the project
Traffic increase — achieving annual growth of over 40%
Improved user experience — redesign aimed at better navigation and enhanced visual appeal
SEO strategy
Keyword analysis:
Competitor sites were analyzed to identify target keywords with high search volume and low competition
Using tools like Google Keyword Planner, SEMrush, and Yandex Webmaster
Оптимизация контента:
Creation of unique content incorporating target keywords in titles, subtitles, and body text
Technical optimization:
Page load speed improved through image optimization and caching;
code errors checked and fixed; URL structure optimized for better search engine recognition
Website redesign:
Updated visual style and interface to enhance navigation and reduce bounce rate;
implemented responsive design to increase mobile traffic
Link-building strategy:
Developed approach to gain quality backlinks through collaboration with bloggers and niche websites;
participated in forums and discussions to boost site visibility and authority
Results:
Traffic growth: Achieved more than 40% annual increase over the last 3 years
Search engine ranking: Site significantly improved positions on key queries, entering the top 10
Conversion improvement: Enhanced user experience led to a 25% increase in conversions
Results:
by 40% traffic growth: We've achieved annual traffic growth over the past three years
top-10 improved search engine rankings: The site significantly improved its rankings for keywords
by 25% conversion increase: Improved user experience contributed to increased conversions
ЯСдам
The project involved driving traffic to VK groups and the website.
Results:
122 applications received
9.46% conversion rate
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Identifying problems
Let's delve deeper into the situation and analyze current customer acquisition tools
We select solutions
We identify key tools for building a customer acquisition system
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We forecast key indicators taking into account the specifics of your city's market
Preparing a plan
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We prepare a detailed estimate with all costs required to complete the task
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We determine the exact timeframes that will be required to achieve the result
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